Carhartt WIP has long been associated with functionality, but in the autumn-winter 2025 collection, the brand takes a noticeable step further. This season it is not only about practicality, but also about color, texture and shape. FW25 looks like a logical evolution of workwear, which is gradually turning into a thoughtful system of a modern…

On December 14, 1946, Jane Birkin was born – a cult actress, singer and style icon who would have turned 79 this year. Her name is forever inscribed in the history of fashion not only thanks to her creativity, but also because of an accessory that has become a symbol of luxury and freedom at…

The clean girl trend continues to develop and take on new, even more restrained forms. In the winter of 2026, the usual nude coating is replaced by a new favorite – glass nails. Despite the fact that chrome designs such as glazed donut or fombré have remained relevant since 2026, it is this minimalist option…

Ukrainians have joined the creation of a new joint advertisement by American rapper ASAP Rocky and the Puma brand. Directors Artem Shapirenko and cameraman Mykyta Kuzmenko worked on the video. The video presents a clothing collection, the design of which is inspired by the atmosphere of motorsports. A feature of the project was that ASAP…

Balenciaga continues to actively collaborate with the world of games. Last summer, the Kering brand appointed Pierpaolo Piccioli as its new creative director (replacing Demna Gvasalia), but did not stop digital experiments. Now the brand has entered into a new large-scale partnership with the extremely popular game PUBG (Player Unknow`s Battle Grounds) – an online…

How social media brought back the 2000s style and all about “y2k” Low-rise jeans, fake nails, bulky jewelry and suits from Juicy Couture – all this is associated with the fashion of the two thousandths and Paris Hilton. Then this style seemed like a symbol of glamorous life, and today it is experiencing a real…