Ukrainians created commercials for A$AP Rocky and Puma
Ukrainians have joined the creation of a new joint advertisement by American rapper ASAP Rocky and the Puma brand. Directors Artem Shapirenko and cameraman Mykyta Kuzmenko worked on the video. The video presents a clothing collection, the design of which is inspired by the atmosphere of motorsports. A feature of the project was that ASAP Rocky himself acted as a co-director, working in tandem with Artem.
-“This journey has been surreal, and I am deeply grateful to the entire AWGE team for entrusting me with such an iconic design collaboration. A$AP Rocky, you are an inspiration for centuries – a creative force and a style icon for future generations. Huge respect for your trust, inspiration and pure joy from the process. They say that we don’t fit into society, we are not here for that,” said Shapirenko.
Ukrainian directors and cameramen are increasingly becoming authors of videos for world stars. So, in October, Tanya Muino shot a video for Jennie from the Blackpink group. The video has already collected tens of millions of views and ranks 23rd in popularity on YouTube in the world.
We also recall that this is not the first time the rapper has collaborated with Ukrainians. A year ago, a video for the song Tailor Swift was released, which was shot in Kyiv (https://www.youtube.com/watch?v=5URefVYaJrA)